The internet has evolved drastically in the past decade. There are more people searching for businesses and services online now than ever before. To be exact, this number of Google searches reached over 1.2 Trillion last year. It’s safe to say that in 2018, your business needs a strong online presence. Having a website is important, but are you leveraging the power of social media? Facebook is the top dog when it comes to social media platforms and currently has 2 billion active users alone this year! The question is, how do you leverage your Facebook Business Page to bring your business more paying customers? Today we’re going share two easy tips on how to optimize your Facebook Business Page to leverage your products or services.
Tip #1: Creating your Unique Facebook Business Page Username
Simply said, creating your unique Facebook Business Page Username will allow users to find your business more effortlessly. The last thing you want is for users to be unable to search your business. Therefore, we need to create a unique username for your Facebook Business Page to capture more likes and follows. We’ve have outlined the steps below:
Step 1: Go to your Facebook Business Page
Step 2: Scroll down to the “About Section” on the left-hand column.
Step 3: Click on Create Page @username and name this your business (You must have at least 10 page likes).
Tip #2: Setting Up A “Call-To-Action”
Probably the most frustrating thing for a customer who is seeking your products is not being able to contact you directly or at least being able to find out more about your business. Therefore, it’s highly important to have at least one call-to-action on your Facebook Business Page. We have outlined these steps below:
Step 1: Go to your Facebook Business Page
Step 2: Find the Blue Button underneath your Facebook Business cover photo.
Step 3: Hover over the Blue Button and select “Edit Button”
It’s up to you as the business owner to decide how you would like customers to get in touch with you. If you would like a quick call-to-action and want the customer to reach you directly via phone, email, or direct Facebook message… we recommend selecting the “Contact You” option. On the other hand, if you have a nice website that you would like to showcase or give the customer more information for purchasing decisions, then we recommend selecting the “Learn more about your business” option.
If you have a Facebook Page for your business, we hope you found these “Quick Tips” useful. If you need help creating one… we can always help!
